Dealer Resources

Partner With Us

Join a global movement that celebrates building confident riders for life. Strider is the world leader in balance bike innovation, and becoming an authorized dealer is your opportunity to partner with a brand committed to quality and mission.

We're always looking for new partners who are passionate about our mission of getting all kids on bikes. If you're committed to selling Genuine Strider products and sharing the balance-first method, we want you on our team.

Please complete the form at the bottom of this page.

We want every kid around the world to experience the joy and freedom of riding as soon as they can walk! We may not be located in a volcano or stormy skyscraper, but world domination is one of our goals! We want to expand our sales network and introduce more families to the world’s #1 balance bike. If you are interested in becoming a Strider Dealer or Distributor outside the United States, please reach out.

Strider Dealer & Distributor Policies

The Strider Security Program requires that all parties in the Strider Authorized Supply Chain take all commercially reasonable steps in order to maintain the quality of all Genuine and Authorized Strider Products. Such commercially reasonable steps include:

Purchasing only from SASC suppliers
Properly storing the product while in possession of the product
Protecting the product from all physical damage and chemical contamination while in possession of the products
Arranging for secure and professional transportation when moving the product

Any deviation from the Security Program will result in Non-Genuine and Unauthorized Product and will void the Guarantee and Warranty.

All Genuine and Authorized Strider products have been developed and manufactured utilizing an extensive Quality Control Program. Key components of the Quality Control Program include:

Development of unique and original product designs
In-house testing during the development process
Independent third-party certified testing to national and international standards (CPSC, CE/EN)
Documented Standard Operating Procedures for consistent manufacturing
Random and routine sample testing of manufactured products prior to sale

All Genuine and Authorized Strider products include a 60-day Satisfaction Guarantee and a 2-year Limited Warranty against manufacturing defects.
The guarantee and warranty are void if the products were not purchased through the Strider Authorized Supply Chain and protected by the Security Program from departure from the Authorized Factory to delivery to the end consumer.
Further, the guarantee and the warranty are void if the products are used in a manner for which they were not designed or labeled; or if used by riders over the maximum size or weight limit listed on the product.

The Strider Authorized Supply Chain (SASC) ensures the quality of Genuine and Authorized Strider products as established at the Authorized Factory following the Quality Control Program is maintained all the way to the end consumer.
To accomplish this, all parties to the SASC are required to adhere to the Strider Security Program. Any break in the SASC or violation of the Strider Security Program will result in Non-Genuine and Unauthorized Products and will void the Guarantee and Warranty.

Strider Minimum Advertised Price Policy (MAP Policy)

As the leading producer and innovator in the field of balance bikes and associated accessories, Strider Sports International, Inc. (SSI) is very proud of its role in introducing the balance bike to riders of all ages and abilities around the world. SSI also values its reputation for building high-quality, innovative products.

SSI recognizes that our quality Authorized Dealers invest a lot of time and resources into educating the public about Strider products, training knowledgeable staff, and providing support services. SSI is committed to supporting these efforts of our Authorized Dealers and maintaining the reputation of SSI products for quality and innovation.
To maintain the high level of customer confidence in the quality of Strider products and the Strider brand, and to protect the investment of our quality Authorized Dealers, SSI has unilaterally adopted a Strider Minimum Advertised Price Policy. The MAP Policy was chiefly adopted because reseller advertising and sales practices which promote Strider products primarily on the basis of price would be detrimental to quality Authorized Dealers’ educational, training, and support efforts and to SSI’s competitive position. Such activities can be harmful to SSI’s brand, reputation, and competitiveness; and allow some resellers to take advantage of the educational, training, and support efforts of others. SSI believes that such practices are unfair and discourages such efforts.
SSI, in its unilateral discretion, will not do business with any reseller that intentionally advertises any MAP Product below its MAP price where lawful. SSI believes that enforcement of the MAP Policy will make Strider products more competitive and benefit all of its Authorized Dealers.

MAP HOLIDAY:

Strider Bikes have a MAP Price as shown above and a MAP Policy (where legally enforceable) as follows:

Authorized Dealers, when selling ONLINE, must advertise at or above MAP Price, except for:
The month of May (bike month).
The Sunday before, through the second Sunday after, the U.S. Thanksgiving holiday.
Authorized Dealers, when selling IN-STORE ONLY, may occasionally advertise below the MAP Price for s

POLICY:

SSI recognizes that any Authorized Dealer can make its own independent decisions to advertise and sell any Strider product at any price it chooses without consulting or advising SSI. However, SSI similarly has the right to make its own independent decisions regarding product allocations and participation of a reseller as an Authorized Dealer.
SSI reserves the right, in its unilateral discretion, to take any action with respect to any reseller that violates this MAP Policy. This includes without limitation the right not to sell Strider products to any reseller that violates this MAP Policy. Any reseller determined by SSI to have violated this MAP Policy agrees to cease using SSI intellectual property on any online or physical store or in any advertisement.
SSI, at its sole discretion, may hire a third party to monitor or enforce the MAP Policy.
SSI shall maintain an updated Strider Price List of all Strider products that will fall under this MAP Policy. SSI reserves the right to update or modify this list at any time.
All products listed will have a MAP price. Listing a price which is lower than the MAP price next to the featured MAP product in any advertising will be viewed as a violation of this MAP Policy. This MAP Policy applies to all advertisement of Strider products in any and all media. Many websites include features such as “Click for Price,” automated “bounce – back” pricing e-mails, preformatted e-mail responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, or other similar features which are all considered “advertising” under this MAP Policy. This MAP Policy also applies to any activity which SSI, in its sole discretion, determines to be designed or intended to circumvent the intent of this MAP Policy including solicitations for “group purchase” and the like.
Where Strider products are bundled with or sold as part of a package that includes other products, it shall be a violation of the MAP Policy to sell or advertise the bundle at a price that: (a) is lower than the total MAP of Strider products in the bundle or (b) violates the letter or spirit of the MAP Policy. It shall also be a violation of the MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by SSI. Pre-approved products have been approved by SSI to ensure the product is up to SSI standards.
It shall be a violation of this MAP Policy to include in any advertising for Strider products any additional discount, coupon, gift card, or other incentive that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any Strider product below MAP. Any such advertising will also be considered in light of the requirements of Section 6 above. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 6 and would be a violation of this MAP Policy.
If a reseller has multiple stores and violates this MAP Policy with any store, SSI will consider this to be a violation by all of the reseller’s locations.
Resellers remain free to establish their own resale prices, but SSI reserves the right to cancel all orders, indefinitely refuse to accept any new orders, and terminate the Authorized Dealer status of any reseller following SSI’s verification that such reseller has advertised any Strider product at a net sales price less than the current MAP price established by SSI, or if the reseller has violated this policy in any other way.
Questions about this policy should be directed to: [email protected]